Image Swarm

Rules

Reference images and written guidelines the director agent will follow.

21 images

Drop reference images here

or click to browse — PNG, JPG, WEBP

Written guidelines

================================================================
BRAND POV (straight from the FIJI Brand Book)
================================================================
 
"At FIJI Water, our mission is to deliver pure, sustainable,
and unmistakably smooth water sourced from the depths of a
Fijian aquifer, to those who can appreciate the difference.
To us, hydration is more than just a necessity. It's liquid
luxury and unrivaled relaxation. We exist not for those who
follow trends, but those who set them. Because we're more
than just water, we're Earth's Finest Water®."
 
APPROVED CAMPAIGN LINE
Earth's Finest Water®. This is the only approved in-market
messaging line. It governs everything.
 
UNIQUE & OWNABLE CAMPAIGN ATTRIBUTES
Iconic. Authentic. Confident. Effortless. Playful.
 
DISTINCTIVE ASSETS
- The iconic FIJI bottle
- Signature blue + magenta
- A fashion lens on everyday life
 
BRAND PERSONALITY (per consumer research)
Laid-back, cool, well-traveled, healthy. Spent the day at
the beach or golfing. Well-dressed but casual. Fun, but not
dancing on tables.
 
POSITIONING TERRITORY
FIJI's ownable space is relaxation and escape — NOT sports
or hardcore hydration (owned by Smartwater, CORE, Essentia).
Merch should live inside this territory.
 
 
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"YOUR FINEST MOMENTS" FILTER
================================================================
 
Every merch idea passes through this filter before it moves.
 
IS:
- Affordable luxury
- Personal
- Inward
- Playful / Joyful
- Connection
- Wellness
- Emotionally rich experience
- An everyday ritual
 
ISN'T:
- Unattainable luxury
- Ostentatious
- Outward
- Self-important
- Exclusive (as a vibe — scarcity is fine, snobbery is not)
- Overly curated
- Empty flexing
- Special-occasion only
 
If a concept leans into any ISN'T column word, rework it or
kill it. "Affordable luxury for an everyday ritual" is the
north star — not a red-carpet flex.
 
 
================================================================
COLORS
================================================================
 
CORE PALETTE (from FIJI Water Brand Guidelines)
 
  PMS 293     #003DA5     Primary FIJI blue
                          (logo, dark gradient, hero color)
 
  PMS 296     #041C2C     Navy
                          (solid backgrounds)
 
  PMS 300 C   #005EB8     Cap blue
                          (reference only — bottle cap color)
 
  PMS 7457 C  #BBDDE6     Light blue
                          (light backgrounds, ice-blue fields)
 
  PMS 3115 C  #00C1D5     Bright light blue
                          (bottle gradient)
 
  PMS Rhod.   #E10098     Hibiscus pink / magenta
                          (the signature accent)
 
SIGNATURE PAIRING
Blue + magenta. This is the combo the brand owns. Any
concept worth a damn uses both.
 
APPLICATION RULES
- PMS + CMYK for print.
- RGB for digital / PowerPoint / video.
- The full palette is the merch palette — don't default to
  navy + white. LYNDA flagged we weren't leaning into color.
- Lean into color AND pattern together.
- "FIJI cornflower / electric blue" is trending in market
  right now (Lululemon, Aritzia, Cos). Own it while the
  cultural wind is at our back.
 
 
================================================================
WHAT WE'RE LOOKING FOR IN A CONCEPT
================================================================
 
Before a concept moves forward, it answers all six:
 
1.  WHY DOES THIS OBJECT EXIST?
    What is its reason for being, beyond "FIJI made one"?
    The best brand merch isn't just plastered with the brand —
    it earns its place through a real idea.
 
2.  WHAT'S THE EARNED-MEDIA ANGLE?
    Why would press, TikTok, or Gen Z actually talk about it?
    Each piece needs story bait. If it can't earn media on
    its own merit, it doesn't ship.
 
3.  DOES IT PASS THE FINEST MOMENTS FILTER?
    Run it against the IS / ISN'T columns. Affordable luxury,
    playful, personal, everyday ritual — yes. Ostentatious,
    empty-flex, special-occasion — no.
 
4.  DOES IT LIVE INSIDE OUR BRAND TERRITORY?
    Relaxation and escape. Iconic, authentic, confident,
    effortless, playful. Liquid luxury. For those who set
    trends, not those who follow them.
 
5.  COULD ONLY FIJI HAVE MADE IT?
    If Smartwater, Evian, or a private label could slap
    their logo on it and nothing would change, it's not
    the right object. We want ideas rooted in things only
    FIJI can own — hibiscus, the square, the cap, the blue,
    the island origin.
 
6.  IS THE EXECUTION PREMIUM ENOUGH?
    Elevated even in casualness. Never sloppy. Never crass.
    Quality justifies the price AND the brand.
 
If any answer is weak, it goes back before it goes to the
FIJI team.
 
 
================================================================
END

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Silhouettes

Image inputs — the shape/form each merchandise piece should take.

1 image

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Launch a swarm

Inputs × variations = total renders. Multiple jobs run in parallel.

Runs

Latest jobs first. Auto-refreshes while any job is running.

Run	Status	Progress	Inputs	Started
991d6c53c97a	done	120/120	60	1777064605	open →
440948128ae3	done	44/44	11	1777064437	open →
6fe04fc8fadf	done	22/22	11	1777063617	open →
73202a5795eb	done	44/44	11	1777063359	open →
253ac5af635c	done	37/44 · 7 failed	11	1777062992	open →
6c78800218cc	done	100/100	10	1777062356	open →